「Love for Our Hometowns and Neighbors」 LOTTE Samdong Welfare Foundation was founded in December 2009 by Shin Kyuk-ho, founder of LOTTE Group, who wanted to contribute to the growth of his hometown, Ulsan, and welfare projects. Under the mission of "Love for one's hometown and neighbors," it carries out a variety of welfare projects centered in the Ulsan region, including assistance for the socially and financially neglected classes, support for facilities and organizations related to social welfare, cultural welfare support, and more.