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Creating Social Value

LOTTE is expanding its social welfare infrastructure to make the world a better place, and implementing
various aid and support programs to help the socially vulnerable.

Together with Community
LOTTE operates various charity programs to commemorate those who have
devoted themselves to their nation and neighbors.

Thanksgiving Campaign for VFWSupporting Korean War veterans in other countries

Charity Project for War Veterans
  • LOTTE has joined hands with the Ministry of National Defense to support
    surviving Korean War veterans in other countries. For its first project, LOTTE built the Korean War Veteran Center in Thailand in 2014. The center serves both as a memorial and a welfare center for Korean War veterans and their families. The center also provides Korean language and Taekwondo classes every weekend. In 2017, the President of the Thai Korean War Veterans Association visited Korea to personally present a plaque of appreciation to LOTTE personally.
    In 2017, LOTTE rebuilt the Korean Community Center to open the “Friendship Hall for Koreans and Colombian War Veterans” in Bogota, Colombia. In November 2019, LOTTE opened the “Ethiopian Veterans of The Korean War” memorial hall in Addis Ababa, the capital of Ethiopia, the only participating African country in the Korean War, and received a plaque of appreciation from the Ministry of Defense.

  • Charity Project for War Veterans

    In addition, LOTTE runs a scholarship program for descendants of overseas Korean War veterans to express our gratitude for their sacrifice. Because most of the veterans themselves are now in their 90s, we have extended our assistance program to cover their descendants as well, to help them contribute to their own countries just as their forefathers did for Korea. The LOTTE Scholarship Foundation has provided scholarships to the descendants of veterans in Thailand, Colombia and Ethiopia, where the “Veterans of The Korean War” memorial hall have been established. In addition, it has provided scholarships to more than 100 people annually in the participating countries such as the Philippines and Turkey.

Youth LibraryLibrary for soldiers in service

Bookstore for Youth
  • “Youth Library”
    a library for soldiers serving at GOPs, coast guard stations, and other remote areas

Bookstore for Youth
  • "Youth Bookstore" is a library created using two containers. It has opened 57 locations so far, starting with the first store installed at Gachilbong OP of the 21st Division in Yang-gu, Gangwon-do in 2016.

  • "Youth Bookstore" is divided into a cozy rest area with a bookcase with more than 1,000 books, a sofa, and a cafe table, and a study room space composed of a personal reading desk and a music appreciation zone.
    Lotte plans to establish a total of 65th stores in the Army and Air Force by 2021.

Official Sponsor of the Korea Ski Association

Official Partner of KSA and PyeongChang 2018 Winter Olympics
  • As a chair company of the Korea Ski Association, LOTTE Group is taking the lead in strengthening the Korea’s competitiveness in winter sports. In November 2014, Chairman Dong-Bin Shin was inaugurated as the 20th President of the Korea Ski Association. In preparation for the PyeongChang 2018 Olympic Winter Games, LOTTE helped improve the national team's abilities and actively supported various infrastructures. In addition, LOTTE Group signed an MOU with the winter sports powers, the US, Canada and the Finnish Ski Association to lead the exchange of technology and information. Accordingly, LOTTE Group contributed to the acquisition of Korea's first winter sports Olympic medal (Sang-ho Lee, silver medal) at the PyeongChang 2018 Olympic Winter Games. Currently, Advisor Chi-hyun Kim of LOTTE Engineering & Construction is serving as the 22nd President of the Korea Ski Association, expanding the base for skiing and preparing for the Beijing 2022 Olympic Winter Games.

7-Eleven’s “Together with Community” CampaignCampaign to express our gratitude to soldiers

  • 7-Eleven’s Together with Community Campaign

    7-Eleven is actively conducting a "Nara Love Campaign" to promote patriotism with gratitude for the hard work of the Korean soldiers dedicated to the nation. Since 2014, we have been continuously conducting a campaign for love of the country, and as a representative, we have been sponsoring naval cruise training every year since 2015.
    Cadets serve as military and diplomatic missions and promote national prestige through naval cruise training.
    In addition, in 2020, he presented the "General Kim Jwa-jin's Independent Letter" for the first time in Korea to commemorate the 100th anniversary of the victory of the Battle of Cheongsan-ri, and conducted a campaign to honor the significance and spirit of the independence movement.