Mission

We enrich people’s lives
by providing superior products and services
that our customers love and trust.

The mission of LOTTE

The mission of LOTTE is to establish a foundation and baseline for our business activities.
It plays a vital role in strengthening the pride and unity of our employees and motivating them to work for a united cause.

• Richness

  “Richness” is the value that LOTTE has
  endeavored to provide our customers with since our foundation, and which distinguishes us
  from our competitors.

• Contribution

  The value of “contribution” propels LOTTE
  forward to become a group that “customers
  appreciate and depend on, which enriches
  people’s lives.”

• Expansion

  Comprehensive expressions such as “products
  and services” and “everyone, everywhere” represent LOTTE’s unyielding desire to expand
  our scope of business.